Workshop 3: Residency & Retention

Where automation meets human connection.
Elevate the resident experience by tightening the applying and leasing phase of their journey.

OPTECH 365’s next workshop tackles a critical, complex stage in the resident journey: Applying & Leasing. This phase is where prospects shift from digital touchpoints to face-to-face interactions, and where operational cracks can start to show. We’ll explore how multifamily teams can close the gaps between marketing and onsite teams, ensuring a seamless hand-off that strengthens conversions and resident satisfaction. From automation that lightens the load on leasing teams to tools that help reduce financial risk and boost resident engagement, we’ll cover practical ways to optimize this make-or-break moment in the funnel. Industry leaders will share how they’ve navigated the shift from tech-driven prospecting to human-powered leasing, and how modern solutions are helping teams reduce friction and operate more efficiently.

Expect insights on:

• Unifying leasing workflows with tools like online applications, screening, and e-signatures

• Improving communication and visibility throughout the leasing process

• Leveraging financial services and resident-focused programs to drive better outcomes like reducing bad debt, improving compliance, and enhancing retention