OPTECH 365 Debrief | From Toured to Leased: How Nurture Boss Closes the Gaps That Skyrockets Conversions

Written By Ben Steward

The Silent Killer in Your Leasing Funnel

Prospects are touring. They’re engaging. But they’re not applying.

That’s the brutal truth many multifamily operators face—highlighted at the recent OpTech 365 Applying & Leasing Workshop. And the culprit isn’t your floor plans, pricing, or even your leasing team. It’s the gaps: the lag between touchpoints, the inconsistent follow-ups, the missed moments that quietly kill conversions.

Enter Nurture Boss—the Virtual Leasing Assistant that fills those gaps with personalized, automated communication that doesn’t just check boxes, but gets leases signed.

The Problem Isn’t Interest—It’s Follow-Through

70% of prospects who tour never apply.
“It’s not because they’re unqualified. It’s because they’re not followed up with fast enough, consistently enough, or in the way they prefer,” said Jacob Carter, Nurture Boss’s CEO

As moderator Trevor Park noted, “The eight-touch nurture journey leasing teams need to deliver is impossible without help. There’s simply too much noise and not enough hands.”

That’s where Nurture Boss’s AI changes the game. It handles the heavy lifting from the moment a lead tours to the moment they sign.

Every Missed Message Is a Missed Lease

Unlike basic automation tools, Nurture Boss doesn’t just send generic drip emails. It creates intelligent, hyper-personalized sequences across email and text that reflect each renter’s journey:

  • Touring with a pet? You’ll get photos of the bark park.

  • Asked about short-term lease options? You’ll see tailored move-in incentives.

  • Didn’t complete your application? Expect a gentle nudge (or three).

Rebecca Smith (WPM Real Estate) captured it perfectly:

““It’s not about replacing our teams—it’s about giving them the space to show up where they matter most. And it works. We’ve had a 40% increase in tour conversions since implementing Nurture Boss’s Virtual Leasing Assistant.””

Your Brand, Your Voice—Their Lease

Nurture Boss isn’t just a tool—it’s an extension of your brand. The Virtual Leasing Assistant adapts to your tone, templates, and team preferences while handling every message like a seasoned pro.

Matt Rogers (RPM Living) emphasized the need for “relevance, engagement, and timing.” Nurture Boss delivers all three by syncing directly with your CRM and customizing based on floorplan availability, resident preferences, and application stage.

“We’re not just setting it and forgetting it,” Rebecca added. “Nurture Boss became a part of our team—and they don’t sleep.”

Real Results, No Extra Lift

Here’s what that gap-closing actually looks like in numbers:

  • Up to 53% increase in tour-to-application conversions

  • Follow-up in seconds, not days

  • Personalized touches throughout the leasing cycle—without the extra lift from site teams

And the support doesn’t stop after going live.
Kadi Mancuso Rice (Camden) highlighted this critical point:

“The partner you choose post-implementation is what makes or breaks adoption. The fact that you can call your Nurture Boss rep by name? That’s a differentiator.”

The Leasing Funnel Can’t Be Manual Anymore

In multifamily, it’s not just about getting more leads—it’s about keeping them engaged until they sign. Nurture Boss closes the gaps that lose leases. It shows up where your team can’t—and drives results they can feel.

Ben Steward